Whoopi Goldberg has taken flight from Twitter. But how much does her departure matter? | Salon.com

Whoopi Goldberg Quits Twitter Over “Toxicity” — But Public Reaction Reveals a Changing Landscape for Celebrity Activism

In a media environment where social platforms double as personal pulpits, celebrities often use dramatic exits to make a point. But for Whoopi Goldberg, her recent decision to quit Twitter (X) citing “toxicity” appears to have backfired — prompting not sympathy, but significant public backlash.

The 68-year-old EGOT winner and co-host of ABC’s The View shared her decision during a recent episode of the daytime talk show. Her message was clear: Twitter, under the ownership of Elon Musk, had become a space she no longer felt comfortable occupying.

I’m done with Twitter,” Goldberg said. “Since Elon took over, things have gotten out of control. I just don’t want to be part of the mess anymore.”

While her statement was met with supportive nods on air, the public’s response online painted a drastically different picture.


From Applause to Outrage: A Digital Reality Check

Instead of receiving praise for taking a stand, Goldberg found herself trending under hashtags like #ByeWhoopi and #GoodRiddance, with many users mocking her departure or dismissing it as performative.

Selected Social Reactions:

Didn’t know she was still on Twitter. Bye, I guess?”

Toxicity didn’t kick you out, your ego did.”

She contributed to the ‘toxicity’ more than anyone she’s blaming.”

While some long-time fans expressed disappointment over the tone of the responses, the overall online mood revealed a growing cynicism toward celebrity social media declarationsespecially those perceived as virtue signaling or lacking broader impact.


The Musk Factor — and a Divided Audience

Goldberg is one of several high-profile figures to criticize Twitter’s direction under Elon Musk, who has restored controversial accounts, reduced content moderation teams, and rebranded the platform as “X.”

Her criticism aligns with a segment of users frustrated by Musk’s hands-off approach to moderation, yet it also clashes with a large group of users who support what they see as a return to “free speech.” In this polarized climate, even a simple exit can become a political statement.

According to media analyst Dana Kirkland, Goldberg’s departure struck a nerve precisely because it echoed a broader, ongoing culture war.

We’re in an era where every public move is interpreted through a political lens,” Kirkland explains. “When celebrities leave platforms, many people don’t see it as personal — they see it as a challenge to their values.”


Celebrity Activism Fatigue?

There’s also a growing sense of activism fatigue among internet users, especially when it comes to high-profile personalities making public stands without tangible follow-through. Goldberg’s critics accused her of contributing to the divisiveness she now denounces.

In recent years, public trust in celebrities as moral leaders has declined. A 2024 Pew Research study found that 62% of Americans feel celebrities are “out of touch” with ordinary people’s experiences on social media.

When someone like Whoopi leaves Twitter in protest, it’s often seen as tone-deaf,” said sociologist Melissa Vaughn. “The average user doesn’t have the luxury of publicly quitting their workplace, their community, or their platform. So it feels disconnected.”


What’s Next for Goldberg?

As of today, Goldberg’s Twitter (X) profile remains inactive, with no further comments released through official representatives. ABC has not issued a statement regarding her on-air remarks.

Whether this marks a permanent departure or a temporary step back remains to be seen. But one thing is clear: the landscape of public accountability and influence is shiftingand even long-revered cultural figures like Whoopi Goldberg are not immune to criticism in the age of digital transparency.